Overview
"Boki is a pop-up shop and market service where Asian
small business owners can showcase and sell their
products to the public. Our vision is to provide
consumers with the option to shop small Asian businesses, all in one place."
Boki is a concept brand designed by a classmate. My role in this project
was to create brand applications using the brand guidelines created by
my classmate. View the full project here.
dream big, shop small
Tools
- Adobe After Effects
- Adobe Illustrator
Process
Ideation
Mood Board
Storyboard
Scenes
“Discover unique finds”
- Visual representation of a pop up market
- Shows items that could be found at booths
- Example: necklaces and earrings from Moon Jewelry
“Support small creators”
- Communicates that Boki promotes small businesses
- Visualizes items from pop up market being packed in a shopping bag with Boki logo
“dream big, shop small.”
- Boki’s pitch
- Shows the outdoor feel of the market with cherry blossoms and blue sky
- Serene visualization of cherry blossom petals flowing through each screen
Pop Up Event Date
- Promotes the day and location of the next pop up market event
- Promotes Boki’s Instagram page @shopboki for more information
Team Collaboration
- Worked as a Technical Director
- Worked closely with 3 teammates (Creative Director, Project Manager, and Design Director)
- Project Lead for Subway Ad project
- Collaborated on 4 total brand applications (Subway Ad, Brochure, Photobooth, Social Media)
