Boki Brand Application

Overview

"Boki is a pop-up shop and market service where Asian small business owners can showcase and sell their products to the public. Our vision is to provide consumers with the option to shop small Asian businesses, all in one place."

Boki is a concept brand designed by a classmate. My role in this project was to create brand applications using the brand guidelines created by my classmate. View the full project here.

dream big, shop small

Process

Ideation

Mood Board

Storyboard

Scenes

"Discover unique finds"

• Visual representation of a pop up market
• Shows items that could be found at booths
• Example: necklaces and earrings from Moon Jewelry

"Support small creators"

• Communicates that Boki promotes small businesses
• Visualizes items from pop up market being packed in a shopping bag with Boki logo

"dream big, shop small."

• Boki's pitch
• Shows the outdoor feel of the market with cherry blossoms and blue sky
• Serene visualization of cherry blossom petals flowing through each screen

Pop Up Event Date

• Promotes the day and location of the next pop up market event
• Promotes Boki's Instagram page @shopboki for more information

Team Collaboration

• Worked as a Technical Director
• Worked closely with 3 teammates (Creative Director, Project Manager, and Design Director)
• Project Lead for Subway Ad project
• Collaborated on 4 total brand applications (Subway Ad, Brochure, Photobooth, Social Media)