Date: Spring 2024
Role: Social Media Lead Designer
Skills: Social Media Management, Visual Design, Brand Consistency
As the social media lead designer, my roles was to design visually appealing graphics for Exilic college group's instagram. The graphics designed were often for upcoming events and weekly reminders for the college group.
In order to maintain brand consistency as I took on this role, I looked into the previous posts that the previous designer had done, and collected this information for the brand identity:
Brand Colors:
Style: Flat graphics (solid colors), heavy use of icons
Typography: Brandon Grotesque
Based on this information, I created visually consistent posts mainly using Adobe Illustrator, while utilizing Canva for specific graphic elements and layout inspiration.
Grid Posts
Story Posts
